Road show organized by the TAT in Guangzhou: 7.3 million Chinese tourists expected in 2024

On September 3rd, the Tourism Authority of Thailand (TAT), in collaboration with the Association of Thai Travel Agents (ATTA), the National Research Council of Thailand (NRCT), and the King Power Corporation, led a delegation of 60 Thai tourism companies and partners to host the 2024 Amazing Thailand Road Show to China in Guangzhou. This event, which also takes place in Beijing, saw the participation of over 285 tourism businesses and media outlets in Guangzhou.

Earlier this summer, TAT officially introduced the “Five MustDo in Thailand”: Must-Taste, Must-Try, Must-Buy, Must-Explore, and Must-See. “Must-Taste” highlights Thai cuisine, showcasing the unique flavors and dining customs of different regions.”Must-Try” includes Muay Thai and other globally renowned arts.”Must-Buy” focuses on Thai silk and handicrafts, telling the stories of Thai life, creativity, and inspiration.”Must-Explore” encourages discovering new destinations and travel experiences.”Must-See” refers to Thailand’s festivals, reflecting the diverse lifestyles and beliefs across the country.

As of August 17th, over 4.534 million Chinese tourists have visited Thailand this year, making China the largest source of international visitors to the country.

In 2025, Thailand and China will celebrate the 50th anniversary of diplomatic relations. To mark this milestone, TAT has planned a series of events, kicking off early with activities such as the “Amazing Thailand, Mid-Autumn Night” event on September 17th, KOLs Mega FAM Trip, and the “Nihao Month” in October 2024, dedicated to fostering China-Thailand friendship.

TAT has declared 2025 as the “Amazing Thailand Grand Tourism Year” and warmly invites global travelers to experience the charm of Thailand. The agency anticipates that these ongoing activities, coupled with the upcoming “Nihao Month”, will help Thailand achieve its target of welcoming 7.3 million Chinese tourists in 2024, with the potential to exceed 8 million.

Currently, there are over 230 weekly flights between Guangdong province and Thailand, restoring 85%-87% of the 2019 level, offering approximately 43,046 seats. Guangdong remains the leading source of tourists traveling from China to Thailand.

Mr. Chuwit Sirivajjakul, TAT Executive Director for East Asia Region, noted that the China-Thailand tourism market is still in a phase of rapid recovery. As flight availability continues to increase, the number of visitors is expected to grow quickly. Thailand is fully prepared to welcome more tourists and will enhance cooperation with the police and relevant agencies to ensure the safety of visitors.

“For Chinese tourists concerned about language barriers, rest assured that Chinese signage and information are readily available at scenic spots, hotels, and restaurants to facilitate your travel and shopping experience,” Mr. Chuwit Sirivajjakul added.

Source | Lingnan on the Cloud