The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22. Recognized as one of China's most influential cultural expos, ICIF 2025 features 305 overseas exhibitors from more than 65 countries and regions, including prominent international names such as the Frankfurt Book Fair.
China's globally watched brand, trendy toy giant Pop Mart, brought its stylish Labubu dolls to the expo, which has sparked a worldwide craze. Just follow our reporter to explore ICIF's art toy universe!
Reporter | Li Muzi
Videographer | Liang Zijian
Video Editor | Liang Zijian
Poster | Cai Junru
Editor | Hu Nan, James, Shen He
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Caribbean, Pacific envoys explore cultural ties, cooperation potential in Guangdong's Chaozhou
(Video) Two Sessions 2026 | Foreign voices on 15th Five-Year Plan's key words
(Video) Two Sessions 2026 | Lei Jun: Leveraging HK's unique advantages to achieve breakthroughs in I&T
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"Galloping into the Year of the Horse" brings Chinese New Year to Times Square
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Multimedia | Video @All! You have received Chinese New Year greetings from CGs in Guangzhou