The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22. Recognized as one of China's most influential cultural expos, ICIF 2025 features 305 overseas exhibitors from more than 65 countries and regions, including prominent international names such as the Frankfurt Book Fair.
China's globally watched brand, trendy toy giant Pop Mart, brought its stylish Labubu dolls to the expo, which has sparked a worldwide craze. Just follow our reporter to explore ICIF's art toy universe!
Reporter | Li Muzi
Videographer | Liang Zijian
Video Editor | Liang Zijian
Poster | Cai Junru
Editor | Hu Nan, James, Shen He
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New travel picks! Discover Guangdong's charm at these AAA spots
Multipolar system gains ground as a clear choice for countries
Qianhai emerges as magnet for tech firms
Shenzhen living showcase of China's development story: Australian scholar on APEC 2026
BBC documentary captures Guangdong's wild side
Kishore Mahbubani's Guangdong tour draws wide international attention
Seasonal bites of Guangdong at Winter Solstice
My Dearest New Zealand Friend, Emeritus Professor Murray Tilyard He is from Heaven